Uncertainty reduction theory

Anxiety/uncertainty management

Douglas examined one of the motivations to reduce uncertainty originally posited in Berger Retrieved October 5, Samelson, F. The amount of communication and personal similarity are positively related.

Communication Theories

Why do we measure output in dollar value rather than actual physical units of output. The higher the uncertainty between individuals, the more reciprocity a person can expect.

Communication Theory/Uncertainty Reduction

American National Biography Online. The tasks we measured were very specific and represent just a small component of real web tasks.

Critics have argued that reducing uncertainty is not the driving force of interaction. Heider focused on theories in cognitive consistency, emphasizing that individuals prefer when their cognitions are in agreement with each other. Lewin foreshadowed CDT in his observations regarding attitude change in small groups Festinger, He notes that not all axioms can be combined to form a new theorem.

Game Theory

Second, our wants and desires are essentially unlimited. For example, the stimulation of economic growth may also lower the unemployment rate.

From those concepts, the researchers introduced a collection of axioms, or propositions, supported by past uncertainty research. When it is guided by social factors the opposite is true. The weak-signifier versions of the pages resulted in a broader distribution of fixations across the page: Posing questions and similarity are negatively related.

The s produced research that impacted the development of an interpersonal field. University of Illinois press. Forkenbrock and Glen E. It is important to note that this impact category does not lend itself to quantitative measures, and these impacts also overlap with several other impact categories e.

Individuals come to “know” their own attitudes, emotions, and other internal states partially by inferring them from observations of their own overt behavior and/.

The uncertainty reduction theory, also known as initial interaction theory, developed in by Charles Berger and Richard Calabrese, is a communication theory from the post-positivist tradition. It is one of the only communication theories that specifically looks into the initial interaction between people prior to the actual communication turnonepoundintoonemillion.com theory asserts the notion that, when.

A comprehensive resource for transportation benefit cost analysis, maintained and updated by volunteers affiliated with the Transportation Research Board Transportation Economics Committee. 96 Key Names and Terms Charles Berger A communication theorist at the University of California, Davis, who developed uncertainty reduction theory.

Core Concepts and Assumptions. Uncertainty Reduction Theory rests on several basic assumptions.

Uncertainty Reduction Theory

The main assumption is that uncertainty creates cognitive discomfort, which people will try to reduce. One danger is that this traditional approach leads executives to view uncertainty in a binary way—to assume that the world is either certain, and therefore open to precise predictions about the.

An Overview of Macroeconomics Uncertainty reduction theory
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